A company that wishes to be successful should invest in professional design in order to have a careful and captivating image.

One of the most important elements in a company is undoubtedly the logo, intellectual property and intangible heritage of the company, being the basis for building the image of the business.

The most famous logos were created by specialized professionals who took some time to research and idealize the best option in order to reach the final result.

Building and managing well a good brand requires strong strategic planning and investment.

Many entrepreneurs, when they start their business, do not have enough capital to invest in the development of a logo, so one of the very common solutions is the use of free online software to create their logo… or use a cheap pre-defined template with minor changes… but is this the right solution? Maybe a short-term one…

How to create a logo with impact.

1. The first step is to get to know your business well, having clear characteristics such as vision and values.

2. Your brand must convey everything that your company believes in order to generate a logic of consumption with its customers.

3. You must understand who your target audience is and analyze your competition.

4. Try to understand what has pleased or disliked customers and what can be learned from these examples.

5. Finally, register your logo, guaranteeing the right to exclusive use.

A logo has various applications, business cards, stationary, e-mail signature or banners for the internet and social networks, is the first image associated with the company in many situations.

Small steps, important for start-ups.

Just as a logo is important to the image of a starting company, so working with experienced and trustworthy vendors is crucial for a company that starts its activity.

Even if you do not have a lot of financial resources, you should take a part of your budget to invest in design. You do not have to invest much. Instivity experienced team provides you an affordable value and in the long term your investment will compensate.

In addition to great design, Instivity Creative Studio Team lets you track your company spending with a fixed annual service fee and make the necessary adjustments to make your business profitable.


Do you like what you have read? Are you looking for Positive Inspirational Creativity?

Let us introduce you to our Marketing, Communication and Brand Promotion Service.

We provide the necessary support for the communication and promotion of your brand and are responsible for creating and activating your identity and for the production and coordination of all your marketing and representation materials.

It is up to us to establish a marketing and communication strategy that meets your vision and mission, as well as studying the market and the customers and establishing the positioning of your brand and identity in relation to all these external factors.

We are committed to coordinate various aspects of external communication, together with our distinct offer in the area of public relations, such as digital or online presence, direct inboud and outbound communication with customers and presence in various events.

Let us inspire you!

Join Instivity Blog

Subscribe to our InfoCentre and Newsletter and keep updated

We would like to share with you positive Inspiring News and Trends that will allow you to be more creative, profitable, connectable and productive, thus responding to the need to generate more and better businesses, better financial efficiency, better corporate relationships and greater brand visibility before the market.


By clicking the subscribe button, you accept submit your information to Instivity that will use it with your consent to communicate with you. Safeguarding your email address and registration data is taken seriously at Instivity. We respect your personal information. Instivity will not sell or rent this information. All data is protected according to our Terms of Use and Privacy Policy.