Enterprises have less than 30 days to respond to a SAR, which means they must be able to locate and share all data about that particular consumer—no small feat. When a Guardian Journalist requested her data under the 2016 version of the law, she received a 800-page data dump.
If your company is called on to answer a SAR request, you will need to handle it quickly and accurately. To get prepared, let’s break down this process in four steps.
You will need to design and deliver an omni-channel form that will trigger the process of responding to the customer’s request.
The customer’s data probably resides in several systems.
The customer can request a digital or printed response from the company. In order to deliver reports to multiple channels, your customer communications management (CCM) system needs to be integrated with the data systems that might hold any private data.
If a client wants to delete, dispute, or discuss any of the findings, your company is required to meet this obligation, which also means managing inbound communications across a variety of channels (print, IVR, live support, web, mobile, etc.). After the consumer requests a change, you will need to produce a new report reflecting these changes.
If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens. Read Now
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