While content marketing is something that people need to embrace, lawyers seem to be falling behind. It seems strange that such a competitive industry would be so out of date with modern marketing.
Content marketing is not something law firms traditionally prioritize. Top firms are often too busy to come up with a content marketing strategy, and stick to more traditional methods. Commercials and billboards are common advertising strategies.
Struggling firms may not fully understand the value of content, and rarely have a staff capable of producing volume writing. It’s a paradoxical situation. Content requires an investment of time or money they may not have, but making the investment could free up time and generate more money!
Far too many lawyer websites are obviously outdated with keyword-stuffed landing pages. Most common is pages with terms like “Local divorce attorney” used several times, a clear indication they were written years ago when keyword stuffing was the best way to gain Google page rank.
Some lawyers stand out by using their blog to discuss liability cases in the news that directly relate to societal concerns, like exploding e-cigarettes and defective medial implants.
Few legal blogs offer the advice and information their clients desperately need. Starting a blog to answer to commonly asked questions is a great way for lawyers to build trust, show expertise, and win clients.
On their blog, one specific law firm offers insight on the complexities of intellectual property law. Their blog posts present nuanced overviews of case law in context to a wide audience. Providing this kind of pertinent solid information to common search terms gives them a distinct advantage over their competitors.
If you’re an attorney ready to tackle content in-house, you’ll need tools.
Whether you’re internet marketer, business owner or content writer, finding a right and perfect trending content is quite complex task. Everyday thousands of content published on the internet. So it is very hard to search most influence content or blog manually. In this case, we would need a kind of software or platform that can help to find content. You have several options in the market like Buzzsumo.com, EpicBeat Epictions or SocialAnimal, among others…
These tools may help you get great intel on your competitors, allowing you to monitor the pulse of the legal landscape. Keyword and competitor research will help you determine the hot topics in your area of expertise.
Cases in the news are another source of inspiration. Every aspect of law has its notable cases, and people are always looking for answers. Weighing in on local newsworthy legislation is a great way to build your audience. While everyone who stumbles on your blog while searching for information about a high-profile case won’t need your services, they may share your post and recommend your firm when a friend needs help.
The key to winning the trust of potential clients is the ability to explain in unambiguous terms they understand and can relate to. The ability to explain complex legal negotiations and terms in simple language will set your apart from your competitors.
Looking for talented content writers?
Attorneys accustomed to reading and writing legal terms may find it a struggle to write in layman terms. Our advice is to hire a professional writer that is able to provide you high quality content and for that you may use Instivity services that for sure will help you with a lot of creative inspiration.
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I saw your tweets and thought I will check your website. Have to say it looks very good!
I’m also interested in this topic and have recently started my journey as young entrepreneur.
I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
Can you recommend something what works best for you?
I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
(Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)
I have subscribed to your newsletter. 🙂
Hope to hear from you soon.
Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?
Thanks for your trust and great comments.
We actually did some research on your website and you have very interesting content that maybe just needs to be optimised. We have the following tips:
As you said you should bet on growing your SEO/Organic Presence;
Continue investing in Blog Content Creation as you are doing but in a centralised area of your website;
Content Distribution/Amplification through backlinks and brand ambassadors;
Marketing Automation using inbound marketing tools like the ones hubspot provides (maybe more expensive than you are expecting…)
Invest in Interactive and Visual Content Creation;
Social Media promotion (as you said is expensive but is one way to have more visibility;
Product How-To Videos and Webinars made by yourself and not presented by third party companies or users.
Visually you should reduce the amount of text and make more enjoyable.
We are able to help you but in order to make any more suggestions we need to present you a financial proposal.
All the best,
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