No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters. Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out.

Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering if your existing color scheme is right for you?

If you understand your audience, the position you want to take in the market and the personality you want to adopt, then you should understand which colours that are best suited to your objective.

This infographic will give you a great starting point to help you extract some insight for your strategic colour decision for your brand.

color branding impact

Based on: Joe Hallock, (2003). Color Assignment; Guilford, J.P. & Smith, P.C. (1959). A system of color-preferences; Hulbert and Ling (2007). Biological components of sex differences in colour preference. Kissmetrics.com

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