Lisbon Travel Market promotes the future and chooses Instivity as one of the leading Start-Ups to be present in the BTL LAB space.

The big news for this year event is that The 30th edition of BTL – Lisbon Travel Market will have a dedicated space to the promotion of companies that operate in the Innovation and Information technology sector.

Fátima Vila Maior, Director of the fairs area of FIL and responsible for BTL, points out: “Tourism has demonstrated its creative capacity, not only at the level of business models, but also taking advantage of the resources made available by the technology. And with that in mind, we decided to invest in a creative environment, the BTL LAB, and thus give technological companies an opportunity to show themselves to the entrepreneurs of the sector. The Future is now and BTL wants to be part of this Future.”

In recent years, one of the great engines of the dynamics we have seen in tourism is the creation of platforms, products and technological services that have allowed the democratization of access, speed of decision and at the same time a real monitoring of each business.

BTL LAB, which has three specific areas – BTL Tech, BTL Start-ups and BTL Stages – aims to be a space of trends and new opportunities for the coming decades.

Instivity will be present in the area dedicated to Start-ups – BTL LAB – Start-ups and Tech Lounge MI, in the centre of Pavilion 2, stand S20, during days 28, 1 and 2, that promotes entrepreneurship and companies with less than 3 years of existence, whose activity is oriented for products and services that aim to enrich Portuguese tourism.

In this space Instivity will showcase the ViewTravel platform and Instivity Marketing Services that allow to present the offer of Travel Agencies, OTAs, Airlines, TMCs, MICE Agencies and Airlines in an innovative, inspiring and personalized way.

Here you have a great customer perspective of the product: The Mauritius Experience

If you want to try ViewTravel for yourself and create your first view right now, just click HERE.

About ViewTravel – ViewTravel was created with the purpose of helping Travel Agencies, OTAs, Airlines, TMCs, MICE Agencies and Airlines sell more, with better quality and more quickly. ViewTravel provides more than 25.000 official destination videos, including 360º virtual reality videos, 500.000 hotels, cruises, shipping companies, more than 20.000 destination photos, itinerary maps, the best apps and much more…and this numbers are always being updated!

About Instivity Marketing Services – We provide the necessary support for the Marketing, Design, Communication and Promotion of Your Brand and are responsible for creating and activating your identity and for the design, production and coordination of all your marketing and representation content.


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It is up to us to establish a marketing and communication strategy that meets your vision and mission, as well as studying the market and the customers and establishing the positioning of your brand and identity in relation to all these external factors.

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